Well first of all I'd say that having a well optimized website is still going to bring you far more company that social media in many cases especially if you're a small to moderate sized local business because far more people are likely to type in"hairdresser Port Macquarie" into an internet search engine such as google, Yahoo and Bing than they will on any Social Media Website and if you don't have a website you're passing up all of that possible small business.